Victoria’s Secret has released this video documenting the opening last week of the first VS store in Toronto (and second in Canada).
You’ll get a good sense of what a big deal this was for Toronto shoppers, and how well promoted it was too.
Shoppers lined up for hours in advance of the Aug. 26 opening at the Yorkdale Mall store, where they had a chance to meet supermodel Adriana Lima. Adriana and two other VS Angels — Chanel Iman and Erin Heatherton — were on hand the day before for a media preview and all-round love-in with mall visitors.
Oh, and as it was a gorgeous sunny day in Toronto, the video offers a terrific look at some of the street life in one of the world’s great cities.
For Toronto readers, watch for additional Victoria’s Secret store openings this month in Square One and in October in the downtown Eaton Centre. No word on whether we’ll see the Angels for a return visit!