Summer is still around the corner in Australia, and we’re starting to see some of the new seasonal lingerie offerings from Australia and New Zealand fashion designers (most of whom are at the Melbourne Exhibition Centre this week for the Fashion Exposed tradeshow).
One label that’s keen to raise temperatures down under is Lovable, whose girly lines can be found in hundreds of department stores and lingerie boutiques around the country.
Lovable is the Aussies’ answer to Victoria’s Secret, offering an extensive range of bras as well as sleepwear and lingerie separates that are favored primarily by the youth and young adult market.
Lovable is also well-known internationally for its humorous and boundary-pushing marketing — and their latest effort certainly keeps that tradition alive.
Lovable spokesmodel Jennifer Hawkins appears in series of print and TV spots this week to promote the company’s Love Colour collection of candy-hued undies. The juicy spots have tongues wagging and pulses racing — and girls reaching for their bank cards.
Here’s some more images from the Lovable campaign, or you can visit their website to view a companion video.