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La Senza_Double Push Up Bra

Everywhere you looks this season — whether in fashion or pop culture — cleavage is back in a big way.

Décolletage reigned supreme at Louis Vuitton’s F/W collection and Mad Men office manager knockout Christina Hendricks has become the poster girl for a new era of curvaceous couture.

While it’s refreshing to see ‘real’ figures celebrated rather than stick-thin waifs, what’s a girl to do if she’s blessed with a little less natural endowment?

Enter La Senza’s Double Push Up Bra, which promises to take you up two cup sizes instantly without going under the knife! The Canadian lingerie company, a division of Limited Brands (which also owns Victoria’s Secret), releases the double push-up bra nationwide this week.

The La Senza Double piggybacks on a trend we first noticed last year, when UK label Ultimo launched its no-nonsense Mega Boost bra with silicone padding to provide extra oomph. The Ultimo doubler was quickly followed by a copycat from Marks & Spencer, and then earlier this year by the Victoria’s Secret Miraculous, which also uses padding to achieve the extra lift.

The La Senza Double is offered in a myriad of colors and prints, and will definitely turn some heads — in fact, it should come with some sort of hazard warning.

To get instant pin-up girl appeal, the Double Push Up Bra ($42.50) is available at lasenza.com.

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