Look, Honey! I’m a Calvin Klein model!
Just when you thought men’s underwear marketing couldn’t get any creepier, Calvin Klein comes along and lowers the bar again.
CKU is inviting men from around the world to make unscripted webcam videos of themselves wearing CKU’s ‘X’ boxers and submit them to the CKU website so the rest of us can check them out.
The X Marks Your Spot campaign includes a website featuring a world map with little X’s showing the origin of their average-joe models. So far, all the submissions seem to come from buff actor/models, which makes us think submissions are screened before being posted (thank goodness!).
But be warned, if your stripper vid gets posted, Calvin Klein will also include your full name.
Submissions considered lewd, rude, pornographic or in poor taste will, as always, end up on YouTube.
Must be something in Brazil’s water
Is there a new angel getting fitted for wings over at Victoria’s Secret?
The twitterati (at least the Portuguese-speaking ones) were buzzing yesterday with reports that Brazilian model Renata Sozzi has signed up to join the VS core modeling crew. If the reports are true, the willowy brunette would join two other Brazilian models, Adriana Lima and Allesandra Ambrosio, in the current Angel squad.
(That’s Adriana in the photo above, sneaking a few carbs during her visit to Toronto this week.)
Renata certainly seems like a good fit for the insanely busy VS team, which must be looking for fill-ins for the pregnant Miranda Kerr and Doutzen Kroes. The most recent addition to the Angels was Chanel Iman earlier this summer.
The ultimate DIY boss
Speaking of plum jobs for lingerie models, Ultimo chief Michelle Mone is in a bit of pickle.
Michelle fired bombshell Kelly Brook two weeks ago over the Ultimo model’s increasingly R-rated side gigs, leaving the brand without an A-list face and figure to promote its upcoming fall line. It’s a potentially huge loss for the UK label, which enjoyed strong sales growth this year thanks in part to Kelly’s promotion of the cleavage-boosting Miracle Solutions bra.
Ultimo is busy searching for a new lead model, but these will be big shoes to fill — previous Ultimo models have included Mel B, Helena Christensen and Rachel Hunter.
This week, Michelle took matters into her own hands, modeling her company’s products herself during her first-ever lingerie shoot. She then donated the fees she would have paid a model to two charities.
And how did the 39-year-old exec muster the courage? By having a cold shower and drinking half a bottle of wine just before the shoot.
Love means not undressing in public
Gossip hounds were frothing this week over news that Miley Cyrus and her boyfriend/costar Liam Hemsworth have ended their year-long romance.
The breakup was greeted with lots of finger-pointing from the celebrity press, with a number of reports suggesting that Aussie hunk Liam had grown increasingly uncomfortable with Miley’s onstage exhibitionism and public lingerie-wearing.
Girls, there’s a lesson in this somewhere.
Lingerie from another planet
When the aliens arrive — and you know they are coming — they’re going to need undies just like everybody else. Hopefully they’ll bring an American Express Black card with them.
That seems to be the thinking behind the decision by ultra-exclusive designer-stylist Alexandra Cipriani to launch a lingerie line this week.
The Hollywood-based Cipriani specializes in one-of-a-kind costumes and other fashion statements for the super-rich and frivolous. Example: she’s currently working on a 24K gold-plated outfit costing about $350,000.
Cipriani is perhaps best known for the ridiculously extravagant Monster Piece (above), which is adorned with 300,000 Swarovski rhinestones. Her lingerie pieces promise to be equally avant-garde, and it appears they will still be one-offs — and very expensive.
In fact, it’s a bit unclear why Cipriani announced the move into lingerie at all, since she accepts clients by appointment only. Check out some of her prototype designs below — you won’t see anything like it outside of Comic-Con.
A new wave in shapewear?
Invista, the textile giant that owns the Lycra brand, will unveil new technology and product enhancements this week that it says will launch “the next generation of shapewear”.
Invista will use the Paris Mode City fashion trade show to reveal its new Lycra fibre beauty fabric, aimed at lingerie manufacturers and retailers.
We’ll have to wait to see what Invista has been cooking up in its lab, and how it will affect the intimates industry. But here’s one sure sign that it’s something big: La Perla, the industry-standard luxe Italian label, is using the same Paris exhibition to unveil its first shapewear collection, using the new Invista products and technology.
La Perla’s new line will be called ShapeCouture and will debut on Sept. 4. No word on when it will be available, but expect a fall release date.
We’re waiting for the club remix version
Fruit of the Loom, which has a proud history of producing funny commercials to sell underwear, may have a hit on its hands.
The company’s latest commercial, called “Comfortably”, is a music video parody in which musicians dressed as fruit (you read that right!) perform an earnest ballad which comes across as a love song from your undies to you (yep, you read that right, too).
What else can we say? Check it out below. And then visit www.fruitguyfans.com for all the fun stuff like mp3 downloads, lyrics and a preview of other videos in the series.
But be warned: this tune will get stuck in your head. And you’ll hate yourself for it.
Cindy Crawford resurfaced this week in a lingerie photoshoot for the Russian deparment store Tsum, looking better than a 44-year-old body has a right to.
The 90s (and 80s!) supermodel has been busy with a variety of business and charitable enterprises, so she’s not as visible as she once was. Which is a shame.
However, the jaw-dropping industry response to Cindy’s latest shoot could mean we’ll see a lot more of this in the future.
Think about it: much-loved models like Kate Moss, Liz Hurley, Claudia Schiffer, Linda Evangelista, Naomi Campbell (and many more) still have a thing or two to teach us all about beauty and style.