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Axe Effect _ Women's Day

Sure was thoughtful of the folks over at Axe deodorant to remember Women’s Equality Day this year, and to commemorate it with the print ad above.

By now we’re all used to Axe’s over-the-top laugh-at-ourselves commercials (I especially like the chocolate boytoy spot), but this one may cross the line.

The ad is aimed at men, and suggests that dudes will benefit most from Women’s Equality Day, what with all those bras being burned and throngs of braless babes hitting the streets. Or something like that.

Whatever. It’s just an ad. Mildly amusing. Just a bit offensive. And forgotten by tomorrow.

Personally, I can’t wait to see what they do with MLK Day.

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