Home / Gisele Gets A Jump On New Year With 2011 Campaign From Hope Lingerie
600x74 Bridal Guide

We’re not sure what the thinking is behind Gisele Bundchen‘s new photoshoot for Brazilian label Hope Lingerie.

The new images promote Hope‘s 2011 summer collection — more than a month before we stick a fork in summer 2010. Go figure.

The Brazilian supermodel signed one as Hope‘s face/body earlier this year after returning from maternity leave, and wowed the world with her lean post-partum figure in these campaign pics.

The 2011 Hope line, if these pics are any indication, doesn’t represent a dramatic departure from the label’s current collection. Which makes me wonder why the ultra-early rush to get a head start on next year.

Then again, no one’s ever really needed an excuse to run a new photo campaign of Gisele Bundchen!

Posted in Hope Lingerie

Leave a Comment