Trendy New York boutique label Lili Piache will launch its first full lingerie collection this month, and they’re doing it in fine style — with a video commercial tailored to lazy, hazy end-of-summer days.

The theme of the shoot is “How do you spend your time with Lili Piache?” And, to answer that question, if features a young model spending a day in lounging around a vintage house in nothing but Lili Piache‘s ultra-cute frilly bras and ruffled knickers.

Lili Piache is a fairly young label that has put out a number of quirky streetwear fashions and a few lingerie pieces, including the Coco Vanilla cami and thong ensemble in the photo above. It’ll be fun to see what they can do with a full lingerie line.

Lili Piache currently distributes its wares through a few NYC boutiques only, so check out their website to learn more. In the meantime, enjoy the new video: