Bar Refaeli is back with another memorable marketing campaign to promote Passionata‘s fall line.
You might recall we had a preview of the fall-winter 2010 collection from the sexy French brand last spring, with Bar doing her best Bardot impersonation in Passionata’s Libertine french knicker and shelf bra (it’s the photo below where Bar has a red rose in her hair).
Now we can see the full campaign and several more pieces in the fall Passionata collection, although many of these items have not yet shown up on the company website or major distributors like FigLeaves.com.
It’s obvious, though, that Passionata isn’t going to mess with a successful formula: matching molded cup bras and briefs with a generous use of printed lace and flirty accents like small bows, fringes and scalloped trim.
We can’t tell a lot about the collection from these images, but the star of the line appears to be the baroque black transparent ensemble in the last photo below, with its elegant combination of velvet, lace and triple front straps. As the French would say, “oo la la!”
Keep a watch out for these pieces as they make their way to shops in the next month. Last spring’s pastel-hued line from Passionata was one of the standout collections of the year, and this new set of classics will almost certainly be another huge hit.