Shoppers began lining up at 5 a.m. this morning for the opening of the first Victoria’s Secret retail outlet in Canada — or anywhere outside the U.S.
Supermodel and VS Angel Candice Swanepoel was on hand to cut the ribbon at Edmonton’s West Edmonton Mall, the legendary mega-mall located on the outskirts of the Alberta city.
Shoppers who spend more than $100 in the new VS store today will have a chance to meet Candice during an autograph session at the store this evening.
And the Victoria’s Secret team didn’t arrive in Canada empty-handed — the Edmonton store offers exclusive bracelets and jewelry featuring the maple leaf, and shopping bags imprinted with the words “Victoria’s Secret Loves Canada”.
Although Victoria’s Secret opened several VS Pink stores in Canada earlier this year, today’s opening marks its first flagship store outside of the US. Three more VS stores will open in the Toronto area later this year, and another is planned for London.
Until today, Canadians could only get VS products online or through catalog shopping, and often grumbled about the shipping costs. Visiting VS stores during U.S. holidays or cross-border shopping trips is also a popular — but soon to be unnecessary — Canadian pasttime.
Check out the images below of the lineup outside the new store, and Candice clearly enjoying a little Canadian hospitality!
Photos courtesy Edmonton Journal