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Maidenform vintage ad from 1960

I was introduced to Mad Men while living in New York (how very apropos), but it was not until recently that I started watching the series from the beginning and, needless to say, I’m hooked.

It wasn’t long before I was enticed by Sterling & Cooper’s office politics, the secrets of cad Don Draper, and his bored and beautiful housewife Betty.

But the true reason why I tune in for 4-hour marathons is the fashion — it’s a period in time when women dressed like women. Don’t get me wrong, I want the clothes, but the not the female repression of 1960 America.

Seriously though, Mad Men is like clothes porn, what with all the full skirts, curve-hugging sweaters &#224 la fiery office manager Joan Holloway, and old-school hosiery, brassieres and slips.

So it’s only fitting that MM costume designer Janie Bryant has teamed up with lingerie giant Maidenform to deliver a viral campaign promoting the label’s undergarment collection. Bryant will appear in the campaign which will be featured on Facebook, Twitter and online at maidenform.com.

Among Bryant’s other collaborations: a Mad Men style guide for Banana Republic, a retro-inspired nail polish collection for Nailtini and the anticipated launch of her Mad Men-esque apparel line for QVC. Bryant has stated that she wants to “help enlighten and guide women on the importance of intimate apparel as the foundation for creating personal style”.

You’ll just have a wait a little longer until you can complete your Mad Men look from head-to-toe! In the meantime, here’s a video by Maidenform of Janie talking about her role with the company, and her fondness for its Fat Free Dressing collection.

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