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Fall In Love With Natalia And Etam’s Autumn Collection
Posted by melanie | August 4, 2010
Tzarina bra and panty | Etam Fall 2010 Collection

She’s back! Russian supermodel Natalia Vodianova, that is.

As part of her three-year contract with French lingerie label Etam, Natalia is back with a handful of images to show us what Etam has in store for autumn.

Here’s the thing — upon reading about the new collection and watching promotional videos (visit etam.co.uk, not the French site), I am even more infatuated with Natalia. How could anyone not like her?

Apart from the fact that she never seems to age beyond 16 (seriously, she has the face of a cherub), Natalia genuinely appears to be very down-to-earth — despite her millions. Not only is she mother to three of the most darling children, but she lives in an old cottage in Sussex where she speaks passionately about raising chickens and wanting a cow and how her daily uniform in the country includes Crocs.

Crocs! Can you even believe it?! What I normally view as footwear to be worn by children or gardeners now seems perfect attire for a Russian supermodel — she’s just that endearing. Then again, she could wear a paper bag and make it look like Chanel.

And, just as beautiful as the Etam S/S campaign was, the Fall/Winter images do not disappoint. Modeling styles from Etam’s new collection, Natalia exudes her signature coquettish charm. Set amongst plush white fur-like shag, she models some of label’s classic styles like Muse and Paradize as well as lingerie pieces that are yet to be released like Cocotte and Carroussel.

As for the Russian beauty’s collaboration with Etam, aptly named the Natalia collection, there is only a sneak peek of one style, the colorful Tzarina (photo above), that will have to suffice until the rest is revealed.

Judging from the only image, I’m sure Natalia will not dissapoint!

Still want more? Visit etam.co.uk to check out behind-the-scenes videos of the making of the F/W campaign.

Nenuphar ensemble | Etam Fall 2010 Collection


Paradize bra | Etam Fall 2010 Collection


Muse bra and brief | Etam Fall 2010 Collection


Electra bra ensemble | Etam Fall 2010 Collection


Cocotte bra and panty | Etam Fall 2010 Collection


Carroussel bra and panty | Etam Fall 2010 Collection
Posted in 2011 Collections, Etam

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