Decided what to wear yet for National Underwear Day? Well, get out your fanciest skivvies or, better yet, get yourself a new lingerie ensemble fast, because National Underwear Day 2010 falls on August 5 this year.
What exactly is National Underwear Day? Not to be confused with Wear Your Underwear To Work Day (so don’t!), underwear day is little more than a publicity gimmick concocted by the online retailer Freshpair.com to have a little fun — and boost sales — during the slowest shopping month of the year.
Freshpair‘s objective in launching National Underwear Day 8 years ago was to draw people’s attention to their underthings — something that most people rarely think about.
According to Freshpair, 80% of Americans never change their basic underwear style in their lifetime, and 60% of Americans wear underwear that doesn’t fit. Hence the need for a national day to address this most American of concerns (believe me, they don’t have this problem in France!).
Freshpair president Michael Kleinmann says it’s about time people started viewing their undies as their most important part of their wardrobe.
“After all, it’s not just the first thing you put on and the last thing you take off, but the most important thing you wear all day,” Kleinmann says. “Underwear has come a long way in recent years. What started as a necessity has quickly stepped to the forefront of fashion, with a slew of new styles every season.”
In past years, Freshpair has launched its August PR blitz with a kind of guerrilla fashion show in New York, with lingerie models storming Times Square.
But this year they’ve toned it down and, instead of a headline-hogging stunt, Freshpair is simply giving away 5,000 free pairs of designer underwear and lingerie pieces to customers who use its website during the month of August. Now that’s something to celebrate!
Personally, I like the idea of a National Underwear Day, but I was hoping this year Freshpair would go all-out with a Macy’s-style parade down 5th Avenue. I can just picture it: Mark Wahlberg leading the way as Grand Marshal, escorted by a few VS Angels and with a giant balloon character of Homer Simpson — in his Jockeys, as usual — hovering overhead.
By the way, if you’re planning your calendar, you’ll want to forget your undies next week: August 13, we kid you not, is National Skinny Dipping Day. Finally, a holiday we can all enjoy!