Expect to see a lot of Zoe Saldana this fall.
Calvin Klein is planning one of its biggest product launches ever for the fall women’s collection of Envy lingerie, with Avatar actress Zoe Saldana as its face and figure.
Zoe’s Envy campaign will roll out in September in a multi-million-dollar ad blitz timed to coincide with the publication of fall fashion magazines.
CK’s Envy line includes five bras: a triangle, an air push-up, a plunge bra, a tailored demi-bra and a lace demi.
Our question for the Na’vi temptress: do the Envy bras go well with blue?
Here are some early images from the print campaign.