Home / Damaris Lingerie 2010-11: First Look At Luxurious New Collection
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Damaris_Preview_AW2010-11_6

Feast your eyes, dear readers, and start saving your grocery money.

These are the preview images from the fall lingerie collection from Damaris, the UK’s most coveted luxury label, which will hit the stores in August.

Earlier we showed you the previews from Damaris’s down-market sister label, Mimi Holliday (although it’s bit odd to think of something so sublime as “down-market”). We’re showing the Damaris line separately because the market segment (and the collection itself) is so different it deserves its own showcase — this is luxury lingerie of the very highest class.

Both brands sold out their spring collections quickly, and there’s no reason to believe the same won’t happen again next month.

The Damaris brand is the creation of Damaris Evans, who has been dubbed the “Lingerie Queen” of the UK, and has adorned celebrities, royalty and many lesser mortals too.

Damaris is sold in high-end boutiques around the world and, in the U.S., online at Net-a-Porter.com.

Melanie will have a LOT to say about the new Damaris/Mimi Holliday collections when she gets back from vacation. Until then, enjoy the feast!

Damaris_Preview_AW2010-11_6


Damaris_Preview_AW2010-11_6


Damaris_Preview_AW2010-11_6


Damaris_Preview_AW2010-11_6


Damaris_Preview_AW2010-11_6
Posted in Damaris, Lingerie News

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