Tired of dragging the same old swimsuit out of the closet every summer? Can’t seem to find a bikini pattern that really expresses y-o-u? Tired of seeing the Kardashians make all the money?
Well, why not make your own bikini this summer?
Once again, Roxy Swimwear is making that possible with its annual Design-A-Bikini contest — but act fast, because entries close at midnight on July 31.
This contest is not just good marketing, it’s also a lot of fun for both participants and lazy-ass gawkers like me. Roxy posts entries on its site to give us all a chance to look, applaud, sneer, and vote for our favorites.
The winning entry in this year’s contest earns $5,000 and will see their design made into a real bikini to wear. The contest judges include Roxy’s head designer, a professional surfer and an editor from Seventeen, so these people know their bikinis!
The runner-up earns $2,000, while the top vote-getter in the Viewer’s Choice competition gets $1,000 worth of Roxy products.
Roxy makes it relatively easy to enter by providing several design templates and access to simple graphics software needed to work with the templates. There are currently hundreds of designs on the site, with the quality ranging from kindergarten art-class to serious professional studio work.
We’ve posted a few designs that caught our eye. Now head on over to Roxy’s site to vote for your favorite!