Buying a new bra could save another woman’s life, thanks to a unique promotion from German label Anita International.
Next month, Anita will introduce a limited edtion pink bra for post-mastectomy patients — but that’s not the big news.
Anita has partnered with Susan G. Komen for the Cure, the leading breast cancer fundraising group, to donate $5 from every bra sold to Komen’s Global Promise Fund, which provides mammography screening to women in underserved and hard-to-reach communities in Africa.
The Anita Pink will cost $40 and will be available nationwide from August through October, in sizes from 32A to 40C. Anita has guaranteed to make a minimum donation of $20,000 toward the Africa screening project.
“Anita International is committed to helping women through all stages of breast cancer. Early detection is the best defense and we are honored to partner with Susan G. Komen for the Cure in a global prevention initiative,” said Steven Bernstein, general manager for Anita USA.
“Susan G. Komen for the Cure’s partnership with Anita is vital to its promise to save lives and end breast cancer forever,” said Komen’s Katrina McGhee. “Globally, about 1.3 million women are diagnosed with breast cancer each year. These screening programs will directly impact communities where breast health services are needed most.”
The Anita Pink bra will be part of the company’s Anita Care line, which is a unique and extensive collection of lingerie products and supports for breast cancer survivors. The Anita Care collection includes post-mastectomy bras, sports bras, swimwear, prostheses and more.
You can find out more about Anita’s post-mastectomy products here.