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Etam Fall-Winter 2010-11

Move over Natalia Vodianova, there appears to be a new beauty featured in Etam’s new Fall-Winter 2010 campaign! That’s right, model Cassandra Smith is the newest bod to grace the pages of the French lingerie label’s latest lookbook.

The 18-year-old Cali native was actually scouted just this past February when she appeared onstage with her heavy metal band, In Coma. Here’s to hoping that she wore pants…although perhaps a Momsen-esque outfit landed her the campaign?

The new Etam F/W 2010 collection is separated into three distinctive style categories such as Modern Ballet, Very Couture and Sensual Military.

Modern Ballet takes inspiration from the tutus and bodices of ballerinas, reflected in a soft color palette with flirty styles that grace the curves of a woman’s body in movement. Taking style cues from high-end fashion, Very Couture consists of elegant and glamorous styles constructed in delicate, luxurious fabrics, while Sensual Military features styles with masculine and feminine details like the combination of bold camouflage and delicate lace.

I really like the tomboy-edge Smith brings to the photos, as when she wears the naughty schoolgirl knee-highs with men’s-inspired oxfords (above) — she’s like a cross between buxom beauty Lara Stone and rock-n-roll model Georgia Jagger.

And, of course, I love the lingerie (I’ve said it time and again, the French know their knickers!). From the feminine lilac and lace-adorned set, to the monochromatic sheer camouflage bodysuit and playful gingham bra and high-waisted brief, I want everything!

Wanna know the best part? You don’t even have to settle for salivating over the pieces in anticipation of their arrival because you can find them online at Etam.com now!

Etam Fall-Winter 2010-11


Etam Fall-Winter 2010-11


Etam Fall-Winter 2010-11


Etam Fall-Winter 2010-11


Etam Fall-Winter 2010-11

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