Ever wonder what a day in the life of Gisele Bundchen must be like? Well, it’s not all beaches and sunshine and adoring crowds. OK, maybe it is.

We thought it would be fun to give readers an idea of what goes on at major label fashion shoots, so you can see how those glorious images of Gisele are obtained.

These pics are from …

I am ashamed to admit it, but I am one of those women who frequently stores her lingerie haphazardly in the ‘underwear drawer’ — regardless of how expensive or delicate my undergarments may be. I know it’s terrible and lazy, but I just get tired of re-organizing every few days.

Last weekend, I was totally called out on this while visiting a lingerie boutique. The …

For me, gingham prints often bring to mind pigtails, Daisy Dukes and, oddly enough, hay-chewing. Thankfully, while gingham is back this S/S 2010 in a big way, designers have taken the country outta gingham and modernized it in a wearable way.

And when I say ‘back in a big way’, I mean it’s everywhere: from Brit-based label Christopher Kane’s sweet, feminine dresses, to Agent Provocateur’s…

Ah, the things some companies will do for a little brand recognition!

Here are the lingerie-themed images from Diesel‘s new “Be Stupid” campaign, which is guaranteed to be among the most talked-about — and most viewed — marketing pushes in many a year.

The campaign is occasionally hilarious and all-too-intentionally controversial, but mostly it makes you wonder: who comes up with this stuff? …

Mega-brand Triumph Lingerie is onto a good thing with its international student lingerie design awards.

Known as the TIAs, the Triumph Inspiration Awards are held in numerous countries around the world before a gala finals event brings all the national winners together in London in September.

Yesterday, one of the most anticipated national finals was held to choose the UK representative for this year’s TIAs. …