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Fortnight Lingerie

Imagine you are a one-woman lingerie label, selling your hand-stitched pieces on the Internet, wondering if you’ll ever be able to pay yourself.

Imagine you’re head of a new ad agency, bursting with creativity but desperate for your first client.

Then you meet, and everything changes.

Such is the unlikely story of Fortnight Lingerie, its serendipitous hook-up with ad firm Red Urban, and the partnership that launched the worldwide video phenomenon known as Super Sexy CPR.

It’s the story of two Toronto women named Christina, whose combined talents managed to save two struggling startups — and probably a few lives as well.

By now, everyone knows about Super Sexy CPR, and I do mean everyone. The racy video, in which two lingerie-clad models demonstrate proper CPR technique, has been raising blood pressures around the world since its launch on May 11 on the video site Vimeo.

By yesterday, Super Sexy CPR had been viewed more than 6 million times, and it has been a fixture in the top 10 most-watched videos since late May.

Dozens of mashup variations have shown up on YouTube, with the instructional voice-over dubbed into Korean, Chinese, French, Russian and numerous other languages.

The follow-up Super Sexy Abdominal Thrusts — in which a male model performs the Heimlich maneuver on his female companion until she coughs up a chocolate heart (clever!) — was launched on June 1 and has so far racked up more than 700,000 views.

Both videos promote the indie undies label Fortnight Lingerie, which debuted very modestly in February on the online crafts marketplace Etsy.com. Today, Fortnight founder Christina Remenyi is fielding calls from distributors and talking to department stores.

Super Sexy CPR from Super Sexy CPR on Vimeo.



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