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Long gone are the days of maternity wear being restricted to shapeless sacks and muumuus. Not only is maternity wear more stylish than say, what our mothers had to wear (tent dresses, anyone?), even celebrity moms have lent their experience in designing fashionable and comfortable apparel.

And what you yummy mummies wear underneath your clothing is just as important, if not more so, than what you pair on top. Who says that fashion and sex appeal go out the window once you’re pregnant?

Amoralia, a UK maternity lingerie brand, likes to think otherwise. Jules Fossett, the founder of Amoralia, knows that lingerie often makes a woman feel more feminine and sensual — why not feel like that when you’re pregnant, too?

Nougatine nursing bra by Amoralia

Not only are Fossett’s designs incredibly feminine and sexy, but she has thought of every need of a pregnant or nursing mother to make her more comfortable, with details like invisible nursing clips, supportive straps, breast pad holders (right) and briefs cut to flatter larger bottoms.

Amoralia consists of sleepwear, camisoles and briefs as well as maternity and nursing bras that fit up to a 38G! The styles don’t resemble traditional ‘maternity’ wear in the least – honestly, the bows, lace and fashionable designs could be easily mistaken for French luxury lingerie; glamorous enough that even I want to wear them!

Some of their best sellers include the lace Nougatine, a pretty, supportive bra that is offered in a maternity and nursing option, as well as the delicious-sounding Cupcake and polka-dot adorned Tutti Frutti bra. There are also briefs available which correspond to every style, and cotton sets offered in a myriad of styles.

So if you’re currently expecting a little bundle (or two!) or have already delivered, Amoralia lingerie offers styles to fit every stage of motherhood.

Visit amoralia.com to view more styles.

Nougatine blush with french knicker by Amoralia


Cupcake bra and brief by Amoralia


Canelle satin set by Amoralia


Tutti Frutti bra and brief by Amoralia

One Response to “Amoralia: UK Maternity Lingerie That Would Make Our Moms Blush”

  1. Amelia Marino says:

    This is actually super cute. Its amazing to see that a soon to be mummy can still look and feel desirable and sexy! Great article! Fantastic colours and styles

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