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Shibue Strapless Panty

I first encountered the unique Shibue Couture line during a Fashion Week event in New York in February. It was cold and rainy and an icy wind was whistling through the convention center when I spotted a model, wearing little else besides Shibue’s Strapless Panty (and a halter), outside the company’s booth. I wanted to give her a shawl but, this being a lingerie show, there was none to be found.

Shibue first struck me as gimmicky and impractical. Think about it: a peel-and-stick adhesive strip that replaces briefs, thongs, g-strings, you-name-it. Was this lingerie, or yet another use for duct tape? More to the point, who would use Shibue, and why, and where?

Sigh. Sometimes I just don’t understand women.

A few months later, I’ve seen and heard more about Shibue, and am a bit less skeptical. The lingerie market has an endless list of product niches, and the strapless panty is one of them.

Shibue isn’t just for pageant beauties or runway models, though I can see where a strapless panty would be useful to them. The company says (and reasonably so) that their strapless panty is the only product that truly eliminates panty lines — the holy grail of the thong market.

Shibue founder Jenny Buettner says she first came up with the idea a few years ago while attending a wedding, and couldn’t find a solution for eliminating the dreaded VPL under her sheer bridesmaid’s gown. Eureka!

A lot of thought obviously went into product design. The Shibue silicone gel adhesive holds its place for up to 6 hours and it’s both washable and re-usable. You can peel it off for bathroom breaks and dance up a sweat without fearing it’ll fall off on the disco floor (could you imagine?!?). You don’t even have to shave or wax to wear the strapless panty, though it would seem sensible to do so!

The strapless panty is essentially a cousin to adhesive breast cover-ups, which certainly have their role to play under some dresses (and Shibue markets a line of these, too). Think of it as a pasty for down under.

Is the strapless panty “a must-have in every woman’s lingerie drawer,” as Shibue claims? Probably not; my mother, for instance, really doesn’t care about VPLs. But for certain occasions, you’ll be thankful someone thought of this. Even if it is the only piece of lingerie you own that comes with instructions (see below)!

Learn more about this unique creation at Shibue’s website.

ps. I’m still a bit confused about Shibue’s marketing efforts. Their media kit makes reference to a “disposable panty” — which sounds a bit contradictory since they also push the strapless panty’s wash-and-wear aspect. Also, note that the same company markets the same products under the Tabue brand name. Why is anyone’s guess.

Shibue Strapless Panty - Directions
Shibue Strapless Panty - Directions
Shibue Strapless Panty - Directions
Shibue Strapless Panty - Directions


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