What’s the fastest-growing market for fashion lingerie? Teen club girls? Gaga wannabes? Guess again.
According to a report published in UK’s Daily Mail, women in their 40s and 50s are turning more and more to risqué lingerie pieces that are typically associated with women half their age.
Retailers are calling it the “cougar effect”, as middle-aged women make room in their undies drawers – all …
Beach season is fast approaching…which signals the return of the battle of the bulge. Yes, I’m sure you can all relate to the often-dreaded swimsuit shopping experience: you know, fluorescent lighting, unsightly dimples and deflated egos.
Count on shapewear veteran Spanx to come to the rescue with a slimming swimsuit collection! Lingerie’s trusted secret weapon in slimming silhouettes, the Spanx swimwear collection enables women to …
Check out the sexy, steamy ad from Victoria’s Secret new line of ‘barely there’ lingerie aptly named Nakeds.
Seeing as the hot, sticky summer months often induce sweat and discomfort while wearing lingerie, I have a feeling that I (and most women, surely) will covet the new ultra-thin VS bra. Weighing in at a light 1.4 oz, the nylon-lycra bra conforms to your body …
My girlfriend recently lamented about her small chest and perpetual frustrations with bra shopping. And she is not alone; including creator of the Little Bra Company, Emily Lau.
Small-busted, Lau felt dissatisfied with the styles offered at department stores and in lingerie catalogs. The sexy, stylish styles didn’t quite fit and the bras that did come in her size resembled training bras – a …
We love a clever ad creative as much as anyone!
Check out this recent video entry from the Portuguese lingerie retailer Marisa Lingerie. It’s a saucy way to let shoppers know about a new store opening. The piece is called Tapume, or “Siding.”
FYI the inscription on the construction siding reads: “Look here, and see what Marisa is getting ready for you!”
