If Italy is successful in defending its FIFA World Cup title this summer, a small bit of credit may be due to the fashion swimwear label Parah.
Parah recently joined a long list of Italian companies hoping to boost its team’s fortunes at the World Cup in South Africa next month by introducing a unique collection of swimwear and accessories featuring Italy’s tricolored flag as a design element.
Now, Italian women can cheer on the team from their poolside loungers, decked out in a tricolor bikini, or a more subtle black bikini with a custom enamel clasp resembling the Italian flag.
The Parah World Cup swimwear line includes six bikinis in triangle and push-up styles, and a one-piece swimsuit (pictured). The collection also includes t-shirts, sarongs, hats, slippers, beach towels and even men’s briefs.
Parah’s limited edition makes up for an obvious gap in a new bikini collection unveiled by French label Etam: even though Italy is defending champion, the Italian colors were NOT included in Etam’s series of World Cup bikinis!
Ready teams? May the best beachwear win!