There’s a lot of reasons to love H&M, the Swedish fashion retailer, but here’s one you might not think of: H&M is involved in more social and ethical charitable causes than almost anyone else in the fashion industry.
A great example is the chain’s renowned WaterAid bikini, which has raised more than $1 million for the organization since it partnered with H&M almost a decade ago.
Each year, H&M produces a special line of bikinis (and other summer items) to help WaterAid improve access to safe, clean water in some of the world’s poorest countries. H&M donates 10% of all proceeds from its WaterAid line to the charity – not bad when you realize they’ll sell upwards of 200,000 WaterAid bikinis this year alone.
The collection is drenched in vivid aquatic colors, including the swirling batik pattern shown above, and also includes sporty shorts and t-shirts for both boths and girls.
“H&M are very proud to support the charity WaterAid and the life changing work that they do,” says Ingrid Schullstrom, the company’s head of corporate social responsibility (don’t you just love that they have such a position?).
“Water is fundamentally a women’s issue in the developing world, as it is mostly the women’s responsibility to provide water for the family and to care for those who fall ill.
“The partnership means a great deal to us, especially as WaterAid has projects in areas where some of H&M’s suppliers are located, and women working in factories producing for us may benefit directly from WaterAid’s work.”
The WaterAid collection has been in H&M stores since April so if you support ethical fashion choices, here’s a way to prove it stylishly.
In the meantime, be sure to check out the good work being done by WaterAid around the world.