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The 2010 FIFA World Cup is only a month away, and the question on everyone’s mind is: what will I wear?

Leave it to French lingerie label Etam to come up with an obvious answer. Etam has produced a limited edition line of bikinis modeled after the flags of the major World Cup competitors.

The triangle bikinis go on sale May 15, and don’t be surprised if they start a little controversy. Rather than produce swimwear for all 32 teams competing in the football extravaganza in South Africa, Etam is offering only 7 pieces – in effect, handicapping the tournament with its predictions for the teams most likely to advance.

Thus, if you’re from Germany, UK, France, Spain, Argentina, Greece or Brazil – congratulations, you made Etam’s cut and can proudly strut your stuff poolside in your national flag. Alas, however, if you’re from Japan or Switzerland or even host country South Africa – you’ll just have to stick to your skivvies. Ouch!

No matter: Win, lose or draw, these fun bikinis are sure to pop up on beaches around the world this summer!

But get them while you can – Etam’s special World Cup series will only be on sale for two weeks, so get yours before the World Cup starts on June 11.

Posted in Lingerie News

One Response to “Show Your Colors! Etam Offers World Cup Bikini Series”

  1. Paula says:

    How can I purchase the Argentina swimsuit on your website?

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