There are so many reasons I am infatuated with the 2010 swimwear collection from French brand Eres. For one, you are probably aware of my model obsession, therefore it clearly comes as no surprise that I must feature Dutch beauty Lara Stone. Her gap-toothed grin and voluptuous body make her the anti-stick-thin/waif model, and really, show how imperfections can be beautiful.
And yeah, it’s obvious she looks AMAZING in the Eres ad campaign, but what also gets me excited is how the swimwear designs are so minimal.
While I do enjoy adding drama to my wardrobe, whether it be through sparkle, shine or texture, I have a very soft spot for minimalism. Think Angelina Jolie and Sofia Coppola; their paired-down outfits and accessories exude a timeless sophistication, without the need for current trends. The swimwear collection from Eres is just that: minimal design with impeccable, flattering cuts that you will own for years to come and which will never go out of style.
This season, Eres drew inspiration from southern Europe to Latin America to incorporate into their swimwear collection. The Feria line and Jet Lag line evoke Spanish bull fighting costumes with details like fringe and tied belts. Next, the Gaucho line incorporates aspects of the equestrian lifestyle of the Argentinian gauchos; details borrowed from harnesses, saddles and rope plaiting and knotting. Finally, Eres drew inspiration from Buenos Aires, where the two lines Fric Frac and Vogue exude the elegance of the Argentinian capital, through graphic-style detailing such as satin bands and ‘scissor cut’ metallic clasps.
The overall color scheme of the collection is based upon the natural shades of earth and nude tones, accentuated by the bright and lively colors of precious stones.
The Eres swimwear collection really is a balance between style and technique – what Eres describes as ‘body architecture’. The line’s use of luxurious materials, innovative, creative designs and impeccable cuts ultimately create timeless swimwear that enhances the body.
Basically put, if you want to look the best you’ve ever looked in a swimsuit, you want to wear Eres. And if you don’t take my word for it, check out the promotional video of the making of the ad campaign.
For more information and where to buy, visit eresparis.com.