Just as quickly as Miss Ultimo gave the axe to Peaches Geldof for her involvement in an alleged drug/sex/Scientology scandal, has its parent label Ultimo lingerie picked up Kelly Brook for their latest campaign.

Brook, a British model/actor, has previously modeled for Bravissimo and Triumph lingerie, as well as posing in GQ and FHM magazine.

Michelle Mone, Ultimo’s founder, praises Brook’s embodiment of Ultimo by stating: “Kelly is a natural beauty and is effortlessly sexy, making her the perfect choice for Ultimo. She epitomizes the Ultimo woman and looks incredible in our new designs. This campaign is our most striking yet and represents the qualities of the new range: irresistibly sexy, luxurious, aspirational and feminine. The pictures really do speak for themselves.”

Buxom Brook also told the press: “There is something incredibly sensual about lingerie. I find that it always makes me feel confident and sexy, knowing I’ve got something beautiful underneath my clothes.”

Check out some of the campaign photos, which show Kelly Brook modeling various bra and underwear sets, in a multitude of finishes and styles. Satin, animal print and lace dominate the collection, and consist of various cuts like balconet and plunge bras. 

Visit ultimo.co.uk for more styles.