This news is bound to get you die-hard fashion addicts excited! Phillip Lim, of his eponymous line 3.1 Phillip Lim, is launching his lingerie collection worldwide, called Initials, for Spring 2010.
The decision to expand his brand comes after the positive reception of his swimwear and lingerie line last spring. What’s more is that the collection conveniently debuts with the major spring trend of lingerie dressing.
According to Phillip Lim, the name for his collection refers to the initial layers that women put on daily and which provide a beautiful foundation for everything else. And, the pieces in his collection are beautiful foundations; tap shorts, negligees and lacy chemises, with feminine detailing like ruffles and bows. What’s more is that the bras, negligees and loungewear can be worn both in and out of the bedroom.
My reaction to Lim’s Initials collection is like that of Rachel Zoe, stylist extroardinaire: “I die!” I must get my hands on some of his pieces!
The line is currently available at 3.1 Phillip Lim stores, Barneys, Bergdorf Goodman and Harvey Nichols. The pieces range in price from $75 to $225.