Most women have different sized breasts, which means that bra shopping (an already frustrating experience at times), becomes even more difficult. But it doesn’t have to! Fruit of the Loom has created an ingenious product called the Perfect Pair Bra.

The concept is that women are able to choose two different-sized cups to suit their needs, and then snap them together to create the perfect, customized piece of lingerie!

The innovative , microfiber bra runs $5 a cup, and comes in various colors and patterns. You can either coordinate a matching bra, or, mix and match patterns and colors for a playful look. The bra  also has a front closure and a five hook closure at the back (most bras only have three), for a more snug fit.

I have a feeling that the Perfect Pair Bra will be flying off the shelves; after all, for such an affordable price, women are able to customize lingerie to suit their own individual needs – now that’s genius.

To get yours before their gone, visit pickyourperfectpairbras.com to create your own customized bra, and for where-to-buy information.

If one were to ask me to name a fashion designer icon, I would definitely have to say, hands down, Karl Lagerfeld – he is the God of fashion.

Now, imagine mythic designer, Lagerfeld, and place him behind the camera. The result? A visionary campaign shot for Eres’ lingerie and swimwear 2010 collection.

That’s right, French sister brand to Chanel, Eres has asked Lagerfeld to shoot a series of photographs with model-darling Emily Didonato, who by-the-way is the IT newcomer. Of course, with a campaign shot by Lagerfeld, one must expect an ingenious and imaginative creation, n’est-ce pas?

Surely, Karl Lagerfeld’s campaign for Eres will not dissappoint! In fact, it features the fresh, doe-eyed Didonato styled as a paper-doll and dressed in Chanel creations … but that’s not all. Users visiting the Eres website will be able to undress Didonato down to her Eres’ foundation garments with the click of a mouse! Yep, the cheeky campaign allows visitors to view the 2010 lingerie and swimwear designs, in a more, shall we say, interactive way.

The photo series will launch mid-May at eresparis.com. To stimulate your excitement even more, check out the images of coquettish Emily Didonato as a Chanel/Eres-clad, retro paper doll.

Now that ABC and FOX have rolled over and agreed to run the year’s sexiest TV commercial, Lane Bryant is declaring victory with the best surprise a customer could ask for: great deals on Cacique bras!

If you use the special link www.lanebryant.com/sexy, you’ll be taken to a special deal on the Lane Bryant site that offers three Cacique bras for the price of two. Click on the banner for the 3-for-2 sale, and you’ll be able to shop for all the styles and colors in the Cacique line, from full coverage underwire bras to balconette, plunge, t-shirt, sports and even specialty bras.  The page will also let you know when the uncut and original Lane Bryant ad (which caused all the fuss with FOX and ABC) will next be broadcast.

Elsewhere on the site, you can find a one-time-only coupon offering a 40% discount on any single item purchased, either online or at a Lane Bryant retail outlet.

Back to those luscious bras. Cacique is not a line of lingerie made for skinny size 0 models that is simply scaled up. Cacique bras are made for voluptuous bodies, and structured to fit properly.

By the way, you won’t just get bras at a good price – you can also get matching panties. (There’s nothing like a matching bra and panty set!) Panties are available in some of the most desirable lingerie trends – including flirty prints and colors in both boyshort and hipster styles – and some are available for as little as $29 for 5 pairs!

While not on sale, you simply must admire this gorgeous lace corset (right), also available on the Lane Bryant site. Cacique has some items billed as sexy lingerie, and this stuff is simply delicious. Buy a matching lace cheeky and you’ve got something to make you feel beautiful whether under clothes or on its own.

One designs ultra-feminine frocks and clothing, while the other specializes in apparel for the surf/snowboard lifestyle; yet together, Cynthia Rowley and Roxy have produced a stylish collection inspired by the sun, sand and surf.

While it may appear an odd partnership, Rowley is in fact an avid surfer (by the way, her coolness factor just sky-rocketed), and was eager to collaborate with Roxy. And it appears that, in this case, opposites have indeed created a fashionable outcome.

The swimwear within the capsule collection includes a black Tanlines ‘monokini’ with monochromatic metal, flathead embellishments, which I can assure you will yield some serious tan lines! My personal picks of the bunch are the more ‘surf inspired’, color-blocked swimsuits in neon hues like the Neo-Preen bikini with bandeau top and boyshort, and a one-piece maillot with frontal-zipper detail, fittingly entitled Bond.

And of course, a swimwear collection from a surfer brand must incorporate its quintessential piece – a wetsuit. Cynthia Rowley’s Green Room wetsuit, with its sorbet-hued, color-blocked pattern, will undoubtedly garner attention both on the board and off.

Although it’s the first partnership for Roxy with an outside designer, Randy Hild, executive vice president of marketing at Roxy, confidently attests that it’s a successful decision: “Our mission at Roxy has always been to have one foot in the surf world and another foot in the fashion world.”

Luckily, for beachbums and fashionistas looking to hit the waves in style, Rowley’s collection just launced this month and is available at Cynthia Rowley boutiques worldwide and online at roxy.com.

I mentioned yesterday how I have become enamored with Belabumbum lingerie, but I also want to highlight that Belabumbum has a very stylish maternity line. Yes, for all you moms-to-be, Belabumbum features a maternity line that provides comfortable and chic lingerie to wear during your pregnancy and after.

The idea to expand to include maternity wear was conceived when co-founder Alyssa Weiss was pregnant. Weiss wanted to design lingerie that made a woman feel pampered, sexy and hip – not an easy task when your body is drastically changing without your control.

The nice thing about Belabumbum’s maternity lingerie is that you don’t feel like you’re wearing ‘maternity’ wear – definitely no mumus or ‘tent’ tops! Instead, Belabumbum incorporates designs from the fashion lingerie collection, like the Copacabana lace bra, but alters it to function as a nursing bra. Also, the Lotus lace seamless bra is comfortable and stylish, while the eco-friendly bamboo Filligree line contains antibacterial properties that wick away moisture to keep you dry and comfy.

Belabumbum’s maternity lingerie encompasses loungewear, sleepwear, nursing bras and swimwear. Not only do the pieces make great gifts (Mother’s Day is around the corner after all), but at such affordable prices, every mom-to-be (and current mother), should own a Belabumbum lingerie set. Besides, pregnancy is one of the most important time’s in a woman’s life – being comfortable while stylish should be a necessity!