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A Perfect Pair: Customizable Bras From Fruit Of The Loom
Posted by melanie | April 30, 2010
Fruit of the Loom_Perfect Pair Bra
Fruit of the Loom_Perfect Pair Bra


Most women have different sized breasts, which means that bra shopping (an already frustrating experience at times), becomes even more difficult. But it doesn’t have to! Fruit of the Loom has created an ingenious product called the Perfect Pair Bra.

The concept is that women are able to choose two different-sized cups to suit their needs, and then snap them together to create the …

Karl Lagerfeld Plays Dress-Up With An Eres Paper Doll
Posted by melanie | April 29, 2010
Emily Didonato for Eres lingerie

If one were to ask me to name a fashion designer icon, I would definitely have to say, hands down, Karl Lagerfeld – he is the God of fashion.

Now, imagine mythic designer, Lagerfeld, and place him behind the camera. The result? A visionary campaign shot for Eres’ lingerie and swimwear 2010 collection.

That’s right, French sister brand to Chanel, Eres has asked Lagerfeld …

Lane Bryant Says Thanks – With Great Deals
Posted by nicole | April 28, 2010
French balconette bra from Lane Bryant
Lace full coverage bra from Lane Bryant
Printed demi bra from Lane Bryant
Cotton no-wire bra from Lane Bryant


From the Lane Bryant Cacique collection, clockwise from top left: Satin and lace French balconette bra, $42-48; Lace full coverage bra, $34-38; Cotton no-wire bra $26-30; Printed demi bra, $40. Below: Yellow lace corset ($49.50) and matching cheeky ($18).

Now that ABC and FOX have rolled over and agreed to run the year’s sexiest TV commercial, Lane Bryant is declaring victory with the best …

Tanlines monokini from Roxy
Green Room wetsuit from Roxy
Bond one-piece swimsuit from Roxy
Neo-preen bikini from Roxy


One designs ultra-feminine frocks and clothing, while the other specializes in apparel for the surf/snowboard lifestyle; yet together, Cynthia Rowley and Roxy have produced a stylish collection inspired by the sun, sand and surf.

While it may appear an odd partnership, Rowley is in fact an avid surfer (by the way, her coolness factor just sky-rocketed), and was eager to collaborate with Roxy. And it …

Belabumbum’s Stylish Lingerie For Yummy Mummys
Posted by melanie | April 27, 2010
Copacabana lace nursing bra from Belabumbum

I mentioned yesterday how I have become enamored with Belabumbum lingerie, but I also want to highlight that Belabumbum has a very stylish maternity line. Yes, for all you moms-to-be, Belabumbum features a maternity line that provides comfortable and chic lingerie to wear during your pregnancy and after.

The idea to expand to include maternity wear was conceived when co-founder Alyssa Weiss was pregnant. …

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