Yes, I know spring has yet to fully grace us with her warmth and transformative qualities (seriously, if I have to wear boots in April I may have a massive meltdown), but French brand Passionata has released images from their new fall/winter 2010 campaign.
Again, model powerhouse Bar Refaeli poses in the brand’s lingerie for the ad campaign, which was inspired by French couture. A spokesperson for the company describes the Passionata woman as “a sexy seductress who does not hesitate to show off her voluptuous curves. Although highly feminine, she never takes herself too seriously; graphic lines, fabrics such as damask, jacquard, embroidered or smooth and transparent tulle – creating shapely cuts suggestive of curves, gratify the senses.”
Shot by Greg Kadel, the campaign successfully embodies the collection’s inspiration. Bras and underwear, as well as corsets and garters are presented in sensual reds, rich purples and deep midnight-blues. The designs also feature lace detailing, with elements such as sheer paneling on garments, and of course, the brand’s signature ruffles and bows. Refaeli definitely sizzles in the pin-up, naughty and nice campaign. Oh la la, indeed.