“Itsy-bitsy, teeny-weeny, not-for-the-faint-of-heart bikini…” If you’re looking for swimwear infused with high-fashion, glamor and sex appeal, Rosa Cha is the brand that embodies all those qualities – and then some.
Let’s just say that Rosa Cha is a brand geared towards the type of people who want to turn heads.
Rosa Cha was first introduced in 1990 by Amir Slama and his wife, after leaving his career as a history professor. The swimwear designs are infused with exotic elements, sexy cutouts, and bold patterns that evoke the spirit of Slama’s native Brazil. Twelve years after launching the brand, Slama was honored with Brazil’s Designer of the Year award, and in 2008 the first flagship store was opened in New York City. Since then, Rosa Cha has been established as the go-to brand for beachwear.
Creative Director, Alexandre Herchcovitch, presented a runway show of Rosa Cha’s Spring/Summer 2010 collection that oozed glamor, playfulness and of course, sex appeal! The swimwear collection featured a 1950s inspiration, with models wearing high-waisted bikini bottoms with matching polka-dot bandeaus, and knotted turbans on their heads.
Other pieces saw minimalist, geometric designs with figure-flattering cuts in black and white, and swimwear with artistically woven detailing, in punchy orange and yellow.
What all the pieces did have common is that this is swimwear influenced by lingerie, as seen in the cut and body-hugging design. Many of the looks on the runway also had separate cover-up pieces that could take the outfit from day to night effortlessly.
All of Rosa Cha’s swimwear offerings for Spring/Summer 2010 are hard to resist–there is no denying how chic and effortlessly glamourous one would look on the beach in one of Herchcovitch’s swimsuits. So good in fact, that you may find yourself confidently ditching the cover-up and strutting your stuff for all to see!