Israeli beauty Bar Refaeli is the spokesmodel for Passionata‘s spring/summer 2010 campaign. Set admist candy-hued backdrops, Refaeli channels a modern day 1960s Jean Shrimpton – think big hair, doe eyes and a coquettish demeanor. Refaeli is playful and coy, donning feminine boyshorts and printed bras accented with ruffles and lace.
Passionata is a lingerie line that aims to provide women with creative styles at affordable prices. The bras and underwear emphasize the curves of a woman. This is the way that Passionata hopes to inject passion into the daily lives of women.
Like model Brooklyn Decker, Refaeli also appeared on the cover of Sports Illustrated’s swimsuit edition in 2009. French brand Passionata is only one of the many prestigious ad campaigns that she has landed, not to mention her countless magazine covers and editorial spreads. Oh, and she’s involved in an on-again, off-again relationship with hunky A-lister Leonardo Dicaprio. Ah, life as a model ain’t too shabby, huh?
Personally, I love the exuberant feel of the photographs for the Spring/Summer 2010 collection. The girly styling is a great antidote to winter! I also love the fresh pastel backdrops, which remind me of spring. But tell me, what do you think of the fun, cheeky ad campaign?