Among all the Greek myths, there’s probably none as un-sexy as the gruesome tale of Theseus, the unlucky sap tasked with slaying the Minotaur and then finding his way out of the Labrynth. It’s a bloody tale filled with tragedy, vengeance, suicide and a lot of quasi-cannibalistic man-eating.
With a name like Luisa Loveday, the founder of the UK’s newest luxury lingerie label seems like she was destined for a career in romance.
But was it fate or fiction that gave newcomer Loveday London its richly appropriate brand name?
It’s a mark of her maturation as a performer and a person that Britney Spears has finally been deemed safe enough to front a commercial lingerie brand under her own name.
The Intimate Britney Spears will debut in Canada, the U.S. and Europe in September, offering a range of lingerie sets, bustiers, kimonos, loungewear and sleepwear.
All of us have a resumé and we spend enormous time and energy polishing it, exaggerating the best bits and glossing over the inevitable stumbles on our career path. It’s the bullet-point story we tell others about our selves, a wishful autobiography we want to believe in.
With a name that sounds like a 1950s’ sci-fi movie, the UK newcomer Edge O’ Beyond adds a new dimension to the blinged-out universe of luxury lingerie — gold body jewelry that’s built into its sexy boudoir designs.
But before we look at how that works, let’s try to make sense of that trippy brand name. Whatever you think it means, it’s not that.