Yellowberry-Swim_1

For a brand that built its reputation by shielding young teens from the over-sexualization of the lingerie market, indie upstart Yellowberry faces a delicate challenge in launching its first swimwear collection this week.

After all, it’s one thing to tone down the explicitness when selling …

A Romantic Bow from Serène
Posted by richard | May 31, 2016
Serene_2

Just in time for the June bride, new UK label Serène Intimates debuts this week with an all-white collection that marries vintage appeal and modern femininity.

The debut set, called Esme, bowed on the weekend with the opening of Serène‘s online shop, and …

KissKill-2016_1

One of the sad footnotes to the shocking death of Prince last month was the news that, only a few weeks earlier, he had secured trademarks for a planned clothing line. We may never know what His Purpleness had in mind, or whether a licensed …

Posted in KissKill
YB-moms

Kristina Loggia for Yellowberry

The lingerie industry is disproportionately propped up by two annual sales-driven holidays — Christmas and Valentine’s Day — but Mother’s Day is where its heart lies.

It’s no stretch to say that behind every professional in the lingerie business there’s a …

The Wildest Looks from FAT’s ‘Un Dress’
Posted by Lingerie Talk | April 14, 2016
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Raymond Chow, Canada Wears

Now this is what a lingerie fashion show should look like.

Insanely creative, wildly unpredictable and veering from elegant classicism one minute to playful futurism the next, the opening night of Fashion Art Toronto‘s alt-fashion week was nothing if not …

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